About Earna:

At Earna, we are dedicated to empowering gig workers, freelancers, and contractors with comprehensive financial solutions. Our platform offers simplified access to essential financial products like retirement plans, health insurance, dental coverage, and device protection. We are committed to enhancing financial wellness and security for individuals in the modern workforce.

Role Overview:

As a Product Marketing Manager at Earna, you will play a pivotal role in driving the adoption and growth of our financial products among our target audience. You will be responsible for crafting compelling product narratives, developing go-to-market strategies, and executing marketing campaigns to attract and engage gig workers, freelancers, and contractors.

Key Responsibilities:

1. Product Positioning and Messaging:

• Develop clear and differentiated product positioning that resonates with our target audience.
• Create compelling product messaging and value propositions for various customer segments.

2. Go-to-Market Strategy:

• Lead the development of go-to-market plans for new product launches and feature updates.
• Collaborate with cross-functional teams (product, sales, and marketing) to ensure alignment on product goals and launch activities.

3. Content Creation:

• Develop high-impact marketing collateral, including website content, blog posts, case studies, and sales enablement materials.
• Create engaging content for digital channels (social media, email newsletters, etc.) to drive awareness and engagement.

4. Market and Competitive Analysis:

• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Use insights to refine product positioning, messaging, and marketing strategies.

5. Campaign Execution and Optimization:

• Plan and execute integrated marketing campaigns across multiple channels to drive customer acquisition and retention.
• Analyze campaign performance metrics and optimize strategies based on data-driven insights.